Today, banks are witnessing an unprecedented change in paradigm in its workflow which is constantly transforming the structure of this industry. As the industry is evolving at a rapid face, use of online services has become more of a necessity to meet the ever increasing demands of modern age demanding customers. Witnessing the need of advanced software, FFS introduced eMasraf for its clientele in UAE and other countries of Middle East.
The flagship software of FFS renders unified customer and social experience across all entities of banks. “FFS is defining a customer experience strategy to ensure that eMasraf as a new generation of software solutions unified platform delivering a consistent and integrated experience across all channels for millennial,” Ahmed Samir Said, COO at FFS. The financial software developed by FFS’s R&D team assists banks to fulfil bank objectives with increase in customer satisfaction and cost optimization. This helps banks to decrease sales, marketing, and service costs through better execution with personalized customer content.
With eMasraf in its portfolio, banks can render superior experience to its clients with an integrated view of customer life-cycle in real time. The award winning company also ensures that its products and solutions can be customized on variable technological environments. Apart from this, the firm also renders consulting, professional, security, and support services for its clients. In this regard, the firm offers Security Token to offer the highest level of authentication without compromising on users’ experience. The portable software can be installed on smart phones, tablets, and even PCs that work the same way as hardware tokens functions. The token is available for its clients in Arabic and English language and brings a descriptive guidance to the user authentication-solution-overview.